2nd Star Program Advertising
2nd Star Productions is a non-profit community theater company in Bowie, MD. We produce three musicals per year at the Bowie Playhouse in Whitemarsh Park.
Our upcoming shows are:
Sister Act the Musical, October 4 - November 2, 2024
for colored girls who have considered suicide /
when the rainbow is enuf, February 7 – March 1, 2025
Into the Woods, May 30 – June 28, 2025
Advertising in 2nd Star's show programs is a great way to both spread the word about your business or organization and support an award-winning community theater company.
Benefits of advertising in 2nd Star’s program include:
Reach approximately 1,600-1,900 audience members over 11-14 performances.
Programs go home as keepsakes reaching additional potential customers.
Be an active supporter of the Arts in our community.
Program ad sizes and prices:
Quarter (1/4) Page: $100 ($60 rate available for non-profits)
Half (1/2) Page: $200
Full (1) Page: $300
Other businesses who commit to advertising in all three shows in the 2024/2025 season will receive a 20% discount on their ad package.
You can design and submit your own ad or we can design it for you for an additional $50 design fee.
You can also opt in to an email partner placement in one of our 2nd Star newsletters for an additional $75. Newsletters are sent to approximately 3,500 patrons and 2nd Star volunteers approximately once per month. Email sponsorships are currently only available to program advertisers.
To reserve your program ads, please email marketing@2ndstarproductions.org. Please be sure to let us know whether you need us to design the ad or will be providing it to us and which show programs you’d like to be included in.
Technical Specifications & Ad Submissions
All self-designed ads for Sister Act should be submitted by September 8, 2024.
If you are requesting our design services, please submit all text and logos you would like to have included in the ad no later than September 2, 2024.
Ad sizes, specs & guidelines:
Quarter page ads: 2.25 inches wide x 3.75 inches high
Half page ads: 4.875 inches wide x 3.75 inches high
Full page ads: 5.5 inches w x 8.5 inches high
All ads should be 300dpi (print quality). Please supply a high-resolution PDF with fonts and images embedded.
Programs are printed in black and white, so color ads will be converted to grayscale.
You are encouraged (but not required) to include a line in your ad offering patrons a discount on goods when they mention seeing your ad in 2nd Star’s program.
All files under 10MB may be emailed to marketing@2ndstarproductions.org. For files over 10MB, please reach out to the email first for an alternate delivery method.